More to “The Point:” SHARx and Sophie Cunningham Turn a Viral Spotlight on Prescription Affordability

Sophie Cunningham knows what it means to make a point. The mid-Missouri native, former Tiger standout, and now Indiana Fever guard has had another viral moment after an on-court pointing moment turned into a national meme. But for SHARx, a patient prescription advocacy company, Cunningham’s growing cultural visibility points to something much bigger than a social media moment; it’s a way to highlight America’s prescription drug affordability crisis by bridging the gap with big pharma.