Do Benefits Brokers Need a New Playbook on Employer Health Costs?

With employer health costs outpacing wage growth, benefits brokers must look beyond quick fixes like GLP-1 carve-outs and focus on aligning partner incentives, controlling unit costs, and demanding C-suite accountability.

Paul Pruitt, SHARx Co-founder and CGO emphasizes, “You can play whack-a-mole with GLP-1s or whatever comes next. Or you can plan for it and address all of it more holistically.”